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Property Marketing

Marketing strategy and implementation for residential developments.

I lead the marketing for residential developments, from early positioning through launch and ongoing sales activity. I also step into projects already in market that need stronger direction.

Enquire

No detailed brief needed. I'll reply personally.

When developers bring me in

  • You're taking a residential project to market and have no experienced marketer in-house.
  • The project is already in market with several parties involved and you need someone to drive the marketing within budget.
  • Enquiries are coming in and you need someone to manage them, keep interested buyers informed and identify when they are ready for a sales conversation.

What I take responsibility for

  • Marketing strategy, planning and budgeting

    Setting the marketing direction, priorities and budget, and making sure the activity supports the project and sales strategy.

  • Digital marketing and lead generation

    Planning the digital activity and enquiry pathways needed to reach buyers and generate interest, with tracking to show what is working.

  • Websites and buyer communication

    Project websites, email, updates and other communications that give buyers the information they need as they assess the project.

  • Database re-engagement and warm lead identification

    Working with the project's existing enquiry base to keep interested buyers engaged and identify people showing renewed or stronger intent.

  • Stage release campaigns and collateral

    Planning and coordinating release campaigns, brochures, renders, photography, signage and the other material required to take the project to market.

  • Supplier sourcing and management

    Sourcing and managing designers, web developers, photographers, media and other specialists so delivery stays coordinated without the developer having to manage every piece.

Turning interest into sales opportunities

Generating enquiries is only part of the job.

Not every buyer is ready to speak with sales when they first enquire. Some need pricing or floor plans. Others want more certainty around timing, deposits, construction or the purchasing process.

I stay across what happens after an enquiry, using database activity and buyer responses to understand what people are interested in, keep them informed and identify those ready for a sales conversation.

I also look at where opportunities may be getting lost, whether in the marketing, the enquiry process or the follow-up communication.

I work alongside the sales team, helping progress interested buyers and making sure the marketing supports sales.

How I work

  1. 1

    Start with where the project is

    I review the positioning, marketing activity, website, enquiry points, database, collateral and suppliers, and look at what happens from first enquiry through to sales handover.

  2. 2

    Agree what I'm responsible for

    We settle the priorities, budget, responsibilities and immediate actions. I then take ownership of the agreed marketing scope.

  3. 3

    Keep it moving

    I work directly with the people involved, keep the developer and sales team informed, and adjust the marketing as buyer response and project needs change.

I'm engaged on a monthly retainer or for a defined stage of the project. Scope and fees are agreed after we've talked.

Experience

I've worked in marketing for more than 25 years, including senior developer-side roles in property. My experience includes leading group and project marketing at ASX-listed Diploma Group.

Today I work directly with residential developers and sales teams, including leading the marketing for an apartment development in Perth.

About me

FAQs

It covers the strategy, positioning, website, digital activity, buyer communication, database activity, campaigns and collateral needed to bring a residential development to market and support the ongoing sales campaign.

Yes. I can review the existing marketing, identify what needs attention and take responsibility for the agreed work.

I look at where enquiries are coming from, what buyers are responding to and what happens after they enquire. That helps determine what is working, where the gaps are and where further spend is justified.

Yes. I work with the people already involved and bring in additional specialists where there is a genuine gap. The aim is to make the existing team work well together, not replace people unnecessarily.

I need access to the right information and decisions when they are required, but I take responsibility for managing the agreed marketing work and keeping it moving.

On a monthly retainer or for a defined stage of the project, depending on what is needed. Scope and fees are agreed after an initial conversation.

You don't need to prepare a detailed brief. Tell me about the project, where it is up to and what is already in place, and I can take it from there.

Tell me about your project

A few details are enough to start. I'll reply personally.

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