Residential project marketing
I'm Samantha Cooper. I work with property developers and project marketers, providing marketing strategy and implementation from early positioning through to launch and ongoing sales activity.
Senior property marketing, without the in-house hire
Developers bring me in to set up and lead the marketing for a residential project, or to take charge of one already in market.
I work out what needed, coordinate the people involved and handle the day-to-day, so you get senior marketing leadership without adding to your team.
What I can help
See what each involvesMarketing strategy, planning and budgeting
Digital marketing and lead generation
Websites and buyer communication
Database re-engagement and warm lead identification
Stage release campaigns and collateral
Supplier sourcing and management
Turning interest into sales opportunities
From enquiries to sales conversion
Enquires count when they turn into conversations. I manage what happens after someone enquires, so your sales team knows who is ready to talk.
How this worksExperience
More than 25 years in marketing, including senior developer-side roles and leading group and project marketing and stakeholder communications at ASX-listed companies.
About meBringing a residential project to market?
A few details are enough to start. I'll reply personally.
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